Tourism Harrison River Valley Stakeholders
Our Mission:
To collaborate with our partners to grow our tourism offerings and responsibly steward our tourism assets for all.
Tourism Harrison is a not-for-profit society, governed by an independent voluntary Board of Directors as a Destination Marketing Organization (DMO) under the name Tourism Harrison. Our board of directors represents each community in the Harrison River Valley and is responsible for ensuring our vision and mission directives are achieved.
ANNUAL GENERAL MEETING
The Tourism Harrison Annual General Meeting will take place June 10, 2026 at 4:00 PM at the Fraser River Lodge. Please register to ensure we have enough seats available.
Be a Part of the Harrison River Valley Story: Partner with Us
To become a stakeholder of the Harrison River Valley, fill out the Stakeholder Application Form. Once approved, we will create your business listing on our website and add you to our database. Please review our Digital Inclusion Policy to ensure your business meets the criteria prior to applying to become a stakeholder.
2022 – 2026 Strategic Plan
Our mandate is to sustainably support and manage tourism in the Harrison River Valley — a collective of communities spanning the District of Kent, the Village of Harrison Hot Springs, and FVRD Area C.
In 2022, Tourism Harrison officially rebranded as Tourism Harrison River Valley. During this transition, we invited residents and stakeholders to engage in strategic planning by participating in surveys and attending dedicated planning sessions. View or download our Strategic Plan below.
2027 – 2031 Strategic Plan
We are pleased to share both a summary and full plan, which has now been approved by the Tourism Harrison River Valley Board of Directors.
We are sharing the plan ahead of the April 1st, 2026 submission and welcome any questions or comments you may have. Please reach out to execdirector@tourismharrison.com.
2026 Tactical Plan
The Tourism Harrison River Valley Tactical Plan is submitted to Destination BC each November. View or download our Tactical Plan below.
Stakeholder Workshops, Tourism Industry Webinars, & More
Tourism Harrison River Valley hosts a variety of stakeholder workshops throughout the year, designed to support tourism businesses in our region with valuable marketing insights, strategies, and other resources. To inquire about the next workshop, contact us below.
Find additional helpful resources and tools in Destination BC’s Learning Centre.
Agassiz-Harrison Circle Farm Tour
The Circle Farm Tour Initiative helps attract more visitors to local farms, businesses, and attractions while showcasing and increasing the value of local and regional goods and services. It plays a key role in boosting tourism in the Fraser Valley and offers visitors healthy, wholesome, and memorable countryside experiences.
Those interested in joining the Agassiz-Harrison Circle Farm Tour, contact us for information on the program.
Sign Up for the Tourism Harrison Stakeholder Newsletter
Sign up for our Stakeholder Newsletter to stay up-to-date with marketing updates and business opportunities.
Annual Tourism Stakeholder Survey & Value of Tourism Study
Calling all Tourism Harrison River Valley Stakeholders! Let us know how we are doing, we want your feedback.
Please provide your input through our annual Stakeholder Survey & Value of Tourism Study.
Join the Harrison-Agassiz Chamber of Commerce
Join the Harrison-Agassiz Chamber of Commerce and unlock opportunities to grow your business, connect with the community, and shape the future of our region. From networking events to advocacy, membership offers valuable resources to help your business thrive.
